The Roadmap To Creating Your Perfect PR Campaign
Are you looking to create an award-winning public-relations campaign, but are wondering how you can do just that?
If so, why don’t you give yourself a head start and take a look at these five must-haves for your PR toolkit?
Are you ready to look at your PR campaign with an open mind?
It’s important to look at the bigger picture, so let's start with your PR tool kit to help you craft the perfect campaign. To do this you need to be strategic and open-minded when embarking on your journey, begin by preparing yourself for big opportunities. You never truly know when the next big opportunity will come your way. So be ready to invest your time and hard work.
2. A Press release template.
A key factor to your home tool kit is a press release! So, how do you mold the perfect press release?
A great press release format should involve one of four important key factors; the first being your title. Any great press release needs a catchy and engaging title, one that will catch the attention of your readers.
Next, you need a bold sentence that backs up your title, and then you can go on to familiarise your readers with your business. Take the opportunity to talk about what your business offers and leave a lasting impression on your viewers. Last, but not least any great brand should include their contact information for instance:
Social media handles.
Your logo for your business.
Before releasing your press release, you may also want to ask yourself some of the following questions:
What message do you want to convey?
Marketing on social media and releasing press releases are great, but what happens when you don’t convey the right message?
When carrying out a press release, you want to send out a message that your customers will remember you for. So think about the message you want to send out to your audience and be strategic in how you do it.
Do you have an audience in mind?
Any strategy for a business is determining who their target audience is, this is great for reaching your customers directly and gaining trust within your community.
Writing a press release enables you to differentiate yourself from other businesses and tailor your content specifically to your customers.
So, what else can you do to help your business? Read on to find out!
3. Do you have a good relationship with the press?
In order to move forward and promote your business, you need to have a good relationship with your fellow “movers and shakers.”
Essentially, this means you need to be on good terms with people who are linked to your business. Doing this will ensure you build credibility and you gain a good reputation within the community.
Your business is unique and has a story that needs to be told, but how do you want that story to be told? Working with journalists to control how your business is portrayed through the media is a great way to build your business and keep customers coming back for more.
4. What are your photos like?
The best PR campaigns start with high-quality pictures, when they say “a picture is worth a thousand words” they really mean it. There are various photos you should include; you want your logo to stand out, So why not start there?
Your business should also include photos of business owners, products and services. Creating your business logo should be simple and catchy, which will bring you more viewers, benefiting you in the long run!
Try getting some good photo products to ensure your pictures come out great!
5. What do you offer?
Any Pr company or Pr agency must include details of what products and services they offer. This is key when reaching your target market and differentiating yourself from other brands, and in turn, this will give you the edge within the market.
Some great public relation examples are:
Lyfts and Netflix’s strange mode prank.
Old spice: Paper Blazer Ad, marketing communications.
Star wars: Passing the box-office Baton to the Avengers.
All three Pr campaigns exceeded expectations and pushed their businesses to the limits. This was done by careful and strategic planning which had enticed customers into their work.
Now you know what your Pr toolkit is, and how it can benefit you. So, why don’t you get started and use these guidelines to help you?