What if we tell you that more than 46% of the searches are local [1]? Does it ring a bell? Yes, that is true that most of the people want to be informed about the local products and services whenever they need something. There was a time when people used search engines just for international news. Nowadays, people use search engines to know the products and services around them. They may search for a grocery store to a doctor, small business to larger setup or even they could just search for anything for the sake of information.
This is a fact that in today's age, the term "local SEO" has become really important, and everyone is struggling hard to rank high on Google search results. Why Google? The answer to this question is quite simple. More than 87% of people use Google for searching for anything [2]. This is the reason we are concerned about our ranking in Google search results.
We, as professional, know about the strategies and white hat techniques that are highly
effective to rank your business higher in Google.
How do we achieve it? To understand it, let us tell you some main factors of local SEO.
Local SEO Important Factors
Search engines have designed their algorithms, and the purpose of this is to show the best
possible result to the user. Usually, the search engines keep on changing and updating their
algorithm to make them more refined to pick relevant records only. Some of them, like
Google, has recently tried to implement an artificial intelligence system to identify the best
results, and they take a lot of things as the ranking factor.
For the local SEO, Google has its own algorithms to prioritize the relevant records and let us
tell you some of those factors.
Relevancy
Prominence
Proximity
The first important factor is relevancy. Google has designed its algorithms to find the most
relevant record to show in top results. Undoubtedly, this is the main purpose of a search
engine. We are experts in optimizing your site and business to make it relevant against
specific search queries according to Google’s guidelines. We do the job professionally, and
you see the results.
The next point is to pick the records on the basis of user experience. If a record is relevant,
but it lacks some user experience guidelines that maybe some reviews about your product
or business, Google may ignore you. Being professionals, we know how to improve the
user experience, including online reputation management to improve your performance
in the search results.
The third and most important factor is proximity which talks about showing the results that
are nearby. Google prefers the business and sites that are close to the user who is
searching for a product or service. If you are at a location “A” and the user on the location
“B” searches about a product or service, if you still want to be visible and rank for the search
term in the location “B”, we know how to make that happen. It is all about optimizing the site
for all the factors that we discussed as the macro ranking factors.
Local SEO Checklist
We take each project as our primary project, and our team of experts works hard to make
the project successful. When a client contacts us, we do a deep discussion about the type
of search queries he wants to rank for along with some other important questions like the
target location. There are a lot of things we check and fix accordingly. Let us mention some
of the areas we cover:
Site Audit
A site audit is the first thing we do to find any errors that can make it hard for a site to
rank. We do the site audit using multiple premium tools and a lot of manual work. We
make a checklist of the tasks and issues that need to be fixed and then start fixing
the critical issues right away.
GMB Profile
We check the Google My Business profile thoroughly. If it is not there already, we
create it and optimize it for a higher rank. There are a lot of things to consider in a
GMB profile like the NAP consistency and the right information that should match the
client’s site and the business information. Our team of experts knows how to
optimize the GMB profile for the best ranking.
Citations & NAP Consistency
We have a dedicated team to do citations on relevant places and with the right
content. We always make sure that the information we use, matches with the site's
homepage and the GMB profile.
Directories and Reviews Platforms
Our dedicated team of reputation management takes care of your online reputation.
If users have something that they need to ask about your business or product, we
are here to answer such queries on your behalf. Our team also makes sure that your
online reputation is managed.
Social Media
The social media team is an expert in handling the queries and managing your business
pages across all social platforms. There is no doubt that most people feel
comfortable interacting with a business using social media.
Link-Building
The most important task is handled by our link-building team that has years of
experience in finding the right type of links for you. Our team has a huge list of local
news and press release sites to share your site’s information to enhance your online
presence.
Do you really need to focus on local SEO?
You may have a question in mind about the need for local SEO. The answer to this question
is quite obvious. You may be providing the best quality product or service in the area, but
not many people know about your product or service. You need to have your digital
presence to increase the business and enhance your online presence.
The tasks mentioned above are only a brief introduction to our services. We do a lot more
than we have mentioned above. Our team has several years of experience, and it uses
white hat proven techniques and strategies to accomplish the task. If you still have any
questions in mind, you can always contact us, and we'll be happy to answer.
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