Christmas is a season not only of rejoicing but of reflection and of course… marketing!
The holidays are the time to post, promote, and execute your very BEST advertising tactics to ensure you finish this year off with more than just your Christmas trees being green/ decoration. 2020 is predicted to be one of the most impactful years in the history of e-commerce. Due to the COVID situation, many people are at home and unable to shop in stores due to many states restricting in-person shopping, so one can be sure online retailers will see a considerable increase in their online traffic. People are shopping for the products they’d normally buy in person so if you are a smaller business and know just how to direct your marketing strategies, you are very likely to see a considerable increase in sales.
Much of this is also new to many smaller online businesses who are experiencing the holiday season for possibly the first time. If any of this feels like it’s speaking to you, then Merry Christmas and this one’s for You!.
Here are just five key steps you can apply to have your Brand “Christmas” ready!
1. SEO Keywords
Whenever you are posting any sort of marketing online, you should include search engine optimization keywords. Algorithms include sophisticated systems that track keywords and phrases of text that an audience may use in their searches. So during Christmas, using words relevant to the holidays such as “‘tis the season” and “happy holidays” is ideal for the success of your seasonal marketing campaigns.
Here’s an example of a Los Angeles based shop called @lececouture which showcases a subtle word “giving” that will catch the algorithms:
2. MULTI-NETWORK GIVEAWAYS
Who doesn’t like giveaways? Nowadays we are leaving the age of information and entering the age of the network.This actually means that there are a few ways virtually where one can market themselves to potentially billions of people outside of social media networks. With Instagram currently hosting over 1 billion users and Facebook with nearly 2 billion, you can raise your brand awareness faster than ever by allowing your followers to see your brand no matter where they log in.
Organizing a multi-network giveaway is super easy! All you have to do is run a straightforward giveaway across all of your social media profiles. This will encourage likes and shares between networks ensuring optimal visibility between you and your audience. Be very clear with the instructions you present to your prospects in order to increase the chances of their participation. Lastly, it is important to note that you should make sure the prize you’re giving away is relevant to your brand for a consistent brand image.
3. DECORATE YOUR LANDING PAGE
Your landing page is the first impression whenever users follow the link trail to your website and you know how essential first impressions are!
Twenty1Rich, a unique streetwear based in Los Angeles, took the initiative of making its landing page engaging as well as interactive. The countdown concept increases the likelihood of pulling new subscribers with eye-catching Christmas colors and the immediate button motivates holiday shoppers to move forward with their purchase. These are all ways to increase the accuracy of your lifecycle while staying in touch with all the traffic that reaches your website.
4. OFFER CHRISTMAS GIFT SUGGESTIONS
Tis’ the Season of giving and one way many of us express that in our workplace or between friends and family is the good old fashion gift exchange game called Secret Santa. This means that there are tons of people who will be shopping for gifts for people while having no idea what to get them. By offering Christmas gift suggestions you are placing yourself in a position of being the perfect solution.
Shoppers who aren't sure what to get Mark from the desk furthest from theirs whom they’ve only had one slightly personal conversation with are waiting on you to TELL them what gifts he will like. So you can always include reviews from satisfied customers who’ve experienced and loved your products. You can also dedicate a page on your website like Twenty1rich is doing on their landing page.
5. COUPONS!
It’s no secret that people love a good bargain. In fact, 77% of online shoppers follow their favorite brands on their social media channels just to stay updated and aware of upcoming sales and offers. There is an expectation to find a good deal whenever prospective customers are shopping online. The good news is that this does not mean these customers will be spending any less on their online purchase. Online shoppers who use coupon codes spend 24% more than shoppers who don’t use them. Giving coupon codes like the one Matte Brand, a successful fashion brand, gives their customers via this Instagram post is a great way to get sales coming in fast.
Conclusion
This is going to be a holiday season to remember for online retailers. For boutiques looking to expand their network, a strategy including any of the above tactics is sure to bring in new customers, increase sales as well as brand awareness. Making this year count can kick off 2021 on the positive note you’ve been anticipating.
We know that these are not the only effective marketing tips needed to have a successful Christmas turnover. But if you do not already use these, be sure to apply them and see how your audience responds and if new targeted audiences approach your brand.
Please leave a comment below and share your brilliant sales tactics for the holiday season.
If you need assistance or guidance with getting your brand out there, make sure to reach out & request a Free Consultation.
- Izegbe A. Jarvis