The Challenge:

Briana, the creator of Matte Brand was recommended to Evolving World Marketing to help capitalize on her renowned women’s lingerie and streetwear brand. EWM’s parent company, Virtual Business Operations, partnered with Briana to take care of all aspects of the business and acquired substantial equity in the brand as growth-partners; leaving the brand’s creator, Briana, to focus on what she does best — furthering the brand’s vision and image.

Results:

30 x ROAS IN 5 DAYS

5.55 OVERALL ROI 

37% IN EMAIL CONVERSIONS

152% IN YEARLY REVENUE

CRO/WEB

We started media buying on all platforms for her in January of 2018. 

 

Since then, we’ve scaled her brand hand over hand every year by implementing a media buying strategy that consistently grew in efficacy.

 

We increased in spend and grew her return on ad spend, ultimately doubling her brand's revenue annually.

NETWORKING

In the past year, you’ve likely seen Matte Brand’s designs worn by Kylie Jenner, Nikki Minaj, Meg The Stallion, YG, Jayda Cheeves, along with collaborations including 4Hunnid and The Marathon Clothing — Nipsey Hussle’s brand.

PPC

We started media buying on all platforms for her in January of 2018. Since then, we have researched and launched hundreds of audiences and ad sets while performing A/B testing regularly. Matte Brand’s ad account is rich in campaigns from cold, warm to a lookalike. EWM NOW team follows best practices when developing ad strategies keeping a focus on best-performing audiences as well as pivoting low-performing ones.

↑ 5.55 ROAS WITH $66,048 IN AD SPEND AND $366,875 IN AD RETURNS

STRATEGY

Through consistent A/B variation testing and a dedicated team of branding specialists that understand what her customers want, we’ve been able to sustain conversion rates as high as 7% and returns on ad spend upwards of 2400%. Through a dedicated approach to understanding consumers, we’re able to handpick the audiences that are most likely to purchase and come back again and again.

MANUFACTURING, FULFILLMENT AND LOGISTICS

EWM ensures timely and quality manufacturing and fulfillment through our company, Accorsi Industries.

We work hand in hand with Briana to manufacture her product, ensuring a higher profit margin of 45%, and are able to keep all fulfillment and logistics in-house.

 

EWM is more than just a growth-partner. We love our clients and their success is our highest priority. Our dedicated focus on making customers happy solidifies this goal.

Ready For An Ultimate Growth?

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