The Challenge:
FromGrayScale came to Evolving World Marketing to do what we’ve done for many brands in the women’s fashion industry. We scaled her ads, increased profit margins, and worked to revise her campaigns and website to achieve the best possible results.
Results:
↑ 4.4 x ROAS
↑ 952% TOTAL SALES THIS YEAR
↑ 16% CONVERSION RATE
CRO/WEB
EWM optimized FromGrayScale by using the best content, A/B testing variants, and continuously reworked the layout to push customers to checkout.
PPC
Focused on viral content/products - Sequins.
Tested over 100+ ad sets testing from designer brands to life style influencer shots.
Created lookalike audiences from the data collected - all purchases, top 10% of all web visits, add to carts/view products.
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